AI-powered, human-led marketing
Real estate marketingthat uses AI properly,and still sounds like you.
Talpin Group is an AI-powered marketing agency for real estate agents, agencies and developers in Melbourne and across Australia. AI does the heavy lifting on research, testing and reporting. People do the strategy, the writing and the final call.
What AI-powered marketing means for an agent
Most agencies now say they use AI. What matters is where. We use it for the work that used to take hours: finding what buyers and sellers in your suburbs are asking, checking what other agents nearby are posting and advertising, drafting first versions, testing more versions of each ad and putting your results together every week.
What we don't hand to AI is the part your sellers can feel: the strategy, the final words, the photos and your name. Every post and ad is written in your voice and approved by you before it goes live. That's the difference between marketing that saves time and marketing that sounds like everyone else's.
What we do for real estate agents and developers
- Meta ads for appraisals, buyers and registrations. Campaigns on Facebook and Instagram that reach local owners and buyers, with AI-assisted testing so the budget moves to what's working sooner.
- Social content that gets you known in your suburbs. Weekly posts, carousels and Reels built from what people in your area are actually asking.
- Showing up in Google and AI answers. Website pages, your Google profile, reviews and local content set up so Google, ChatGPT and other AI tools can understand who you are, where you work and what you're good at.
- Weekly results on your own client page. Your numbers from Meta every week, on your phone, with no waiting for a monthly report.
Why this matters now
Buyers can now search for homes inside ChatGPT, after realestate.com.au launched an app there in February 2026. Sellers are starting to ask AI tools which agent to use, and those tools lean on reviews, consistent profiles and useful local content when they decide who to mention. The agents who set this up properly now will be the ones those tools recommend later.
Who we work with
Real estate agents and agencies, property developers with land, off-the-plan and commercial releases, and the teams behind them, in Melbourne and across Australia. We also run marketing for education businesses. See our real estate marketing and how we work.
Common questions
What is an AI-powered marketing agency?
It's an agency that uses AI tools inside its everyday work: researching your market and competitors, drafting first versions of posts and ads, testing more ad variations and pulling results together faster. At Talpin a person still plans the strategy, writes the final words and checks everything before it goes live. That's what we mean by AI-powered, human-led.
Do you work with real estate agents in Melbourne?
Yes. We work with agents, agencies and developers in Melbourne and across Australia. Everything is run online, and every client has their own client page to see the work and the results at any time.
Will AI-written posts make my brand sound generic?
Not the way we use it. AI gives us the research and a first draft. The final post is written in your voice with details only you and your listings have, like the street, the light in the kitchen or what buyers asked at the open. Nothing goes out without your approval.
Can you help my agency show up in ChatGPT and Google's AI answers?
That's part of the work. Buyers and sellers now ask AI tools things like which agent to use in a suburb. We set up your website pages, Google profile, reviews and local content so search engines and AI tools can understand what you do and where, which is what they look for before recommending anyone. No one can guarantee a mention, but you can make yourself much easier to find.
How much does it cost?
It depends on what you need. Ad spend is separate and paid to Meta directly. Tell us about your business and we'll give you a clear price, usually within one business day.
Do you use AI-edited or fake listing photos?
No. We may tidy up a photo, but we never use AI to change what a property actually looks like, and anything that has been altered is labelled.
Free for agents
Is ChatGPT recommending you, or the agent down the road?
We check what ChatGPT, Perplexity and Google's AI say about your suburb, and show you on a 15-minute call. Five checks a week.
Want AI-powered marketing that still sounds like you?
Tell us what you're selling or filling. We take on a small number of new clients each quarter, and if it's a fit you'll hear from us within one business day.
- You own your pages and ad accounts
- Every enquiry visible on your client page
- A few new clients each quarter
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